My story

The Genial Day story is about a woman, mother, and wife, who had a dream to improve women's life during menstruation; it is a story about believing and achieving, about learning and improving.
It was about 10 years ago when I started searching for a cause of irritable and painful period. I've learned that I was not the only one. A lot of women around the world--and especially teens--are suffering from abdominal pain and skin irritation during their period; about 50% of women have a recurrent yeast or vaginal infection. I wanted to understand why it was happening to us, and if there was anything I could change to alleviate these symptoms.
After consulting with gynecologists and dermatologists I learned that pain and infections can be caused not only by hormones but also by bacteria, toxic chemicals and synthetic materials found in pads and tampons. I was on a quest to find the best pads which would not only be healthy, toxin-free but also have a great absorbency. I've discovered that there is a textile used in health care that incorporates silver and tourmaline; both have great health benefits, especially for women during a period. So with the help of professionals, I designed skin-friendly, air permeable, and toxin-free pads and liners with Anion strip that provide women ultimate comfort and a peace of mind. I have personally designed all Genial Day packaging as well.
The results truly amazed me! It was an invention, and a new era for sanitary pad technology.
That's how Genial Day--a line of premium quality feminine hygiene products--was born.
Genial [jee-nee-uh l] favorable for life, growth, or comfort; pleasantly warm; comfortably mild: so as to give life, growth, or health.
Vilmante Markeviciene Genial day  founder


With the help and support of my husband, our family-owned company was born in 2009. We've launched our first line of feminine hygiene products in Europe. Currently, our products are distributed in 15 European countries and loved by 1,000,000 women.
Our pads and liners have revolutionized the European feminine hygiene product market by creating a new niche of organic high-performance products: luxurious, but not by their price tag; eco-certified, but featuring great absorption and functionality.
After our successful expansion to a number of European countries, we felt ready to present our products to the women in the U.S. It took us 7 years of research and development to grow absolutely confident that we could take the leap. In the fall of 2016, we launched the Genial Day brand designed exclusively for the U.S.


We are firm believers that "cheap" and "affordable" are not synonymous. Our major goal is to design and manufacture products that are affordable, but not cheap; luxurious by their quality and durability, but not by their price tag. As people, as members of the family, and as entrepreneurs, we strive to be the best we can be--and we expect the same from our partners.
Even though we are a small family-owned company, we only partner up with the best manufacturers in the industry. The textile industry is one of the world’s most heavily polluting industries. We don't want to be a part of this pollution. Our goal is to change the status quo by demonstrating that it is possible to make beautiful, fashionable underwear and premium quality pads and liners with minimal impact on the environment and human health.  Our partner factories are certified with ISO 9001, ISO 14001, and GMP (Good Manufacturing Practice). Our underwear factory is a member of the DETOX campaign–a global eco-initiative by Greenpeace–and is certified with Global Organic Textile Standard, as well as Organic Content Standard.
All our products are tested and approved by Oeko-Tex® 100 and VEGAN certified. The pads and liners are dermatologically tested and certified by Made for Health®, indicating no skin irritation. Our products are NOT TESTED ON ANIMALS and they are Leaping Bunny and Vegetarian society approved.