We came from Europe
Genial Day is a family-owned business that came from Europe. Since 2009, we've been redefining the feminine hygiene market across Europe and beyond.
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TESTED AND APPROVED
Laboratory and clinically tested and certified products.
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FUNCTION
Effective, highest-quality products created by a woman.
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INNOVATIONS
Innovations that help women to ease periods and eliminate discomfort.
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SUSTAINABILITY
Health and sustainability are our priorities when developing products.

#TameYourPeriod
Our mission is not only to create healthy menstrual products, but also to educate women and help them gain a deeper understanding of their periods and reproductive health. Join us on social media to learn more and take control of your cycle! 💓

On a mission
Through our partnerships with charities, we donate thousands of period products to women and girls in need, ensuring they have access to essential care.
Our brands
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GENIAL DAY®
The brand was established in 2015 and is registered in both the US and Canada. It’s available online and in stores across these countries.
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GENTLE DAY®
Founded in 2009, GENTLE DAY® is our original brand that started it all. Today, its products are sold across Europe.

Where in the world you can find our products
US:
Available in natural food stores and on Amazon.com.
Canada:
Available at Whole Foods, natural food stores, and Well.ca.
Europe & UK:
Available at GentleDay.com.